Digital printing refers to methods of printing from a digital based image directly to a variety of media. It has a higher cost per page than more traditional offset printing methods, but this price is usually offset by the cost saving in avoiding all the technical steps in between needed to make printing plates.
Digital printing also allows for on-demand printing, a short and fast turnaround, and a modification of the image with each impression. The savings in labor and constantly evolving capacities of digital printers means digital printing has reached a point where it can match or supersede offset printing technology's ability to produce larger print runs at a low price.
The main difference between digital printing and traditional methods such as offset printing is that no printing plates are used, resulting in a quicker and less expensive turn around time, fewer outside components and greater flexibility for run sizes. The digital printing press can offer significant benefits thanks to new technology, which includes smaller toner particles, and greater reduction in fuser oil allows digital printing to have a very near offset look and feel. Greater stocks ranges and closer PMS color matching are more manageable as well.